Rui Xin.

Amsterdam

Product Design Brand Marketing Studio Projects Research

Highlighted Works

Designing complex tools, healthcare workflows, and digital systems with clarity.

Philips Healthcare project preview Healthcare & Learning Philips Clinical & Patient App Booking Animation Foundation project preview Digital Motion Guidelines Booking Animation Foundation Blue Asia Shop brand design preview Brand Blue Asia
Formulas Studio Brand project preview Brand & Marketing Formulas Studio Impraise product design preview SaaS Performance Impraise Product Design Philips Lighting marketing websites preview Philips Lighting website motion preview Digital Marketing Philips Lighting Marketing

Studio projects

Startup product, brand, app, service, and marketing work from the studio archive.

Mufi Music App project preview Platform Mufi Magic World in Your Eye dynamic ambiance preview Campaign Magic World Look into the Future of Light animated preview Campaign Future of Light TurnItIn exam experience design preview B2B2C Exam & Service Design TurnItIn Exam Experience Emotional Light App preview IoT Product Emotional Light Alice Sleep App animated preview IoT Product Alice, Sleep Fast Podcasts Brand Design project preview Brand & Marketing Podcasts Brand Fashion Social Marketing project preview Social Marketing Fashion Social Zap quick EV charging service project preview Service Design Zap Trends Fashion App animated preview Mobile Trends Neighbors Mobile App preview Mobile Neighbors Data visualization animated preview Data & 3D Visualization

Research & future interfaces

Connecting human emotion with machine intelligence, robotics, psychology, and future interfaces.

NAO Robot Research Social Feedback Research